Mojave Experiment, the results are in and Vista still sucks

I was watching TV earlier today and saw an ad for a Microsoft Vista campaign. This campaign, not unlike the Pepsi taste challenge, is to sit people in a controlled environment and show them a 10 minute demo of a "new" Microsoft operating system called Mojave.


These peoples reactions are of complete awe, then they are told that it is Vista and their reactions are, "Oh, I've been wondering if I should upgrade" or "It looks great, my friends were unsure."

It's no secret now that Vista was a complete failure on behalf of Microsoft. So much so that Bill Gates even issued an apology to the public for how poor it is. Also, I'll have to dig up the link to the leaked internal memo he sent before he left Microsoft, berating the company on the failures of Vista.

There are so many things wrong with this commercial. For one, the controlled environment that this takes place in. Sure, if you have the perfect conditions and don't do anything intensive; it should look great.

The Placebo Effect, if I tell you something is newer you'll use it and believe it. That is just how we work. This is the same thing.

Lastly, of course the reactions are carefully groomed and edited to ensure only the most satisfactory of responses.

Its a failure of a campaign and all it tells the customer is, "Our customers are stupid and will like whatever we tell them to."


Addition:
Don't bother going to the Mojave Experiment website. You need Microsoft Silverlight, and if you don't have it already, don't get it, it's just more bloat on your system.